function of—iconography




OPTION 1



OPTION 2








Website



Emailer




Social Media





function of—iconography
Function of—Beauty
Role: Illustration
Art Direction: Jenna Josepher

I created a series of icons and stickers for Function of Beauty’s brand. After working through two options for their brand pillars, we decided to move forward with Option 2. Option 2 emulated strands of hair through the style of one line contour illustration inspired by the works of Pablo Picasso. This style was then applied to a series of illustrations of hair tools and product scents for a sticker sheet included in every package of custom shampoo/conditioner. Function of Beauty’s team also used these stickers in their Email and Social Media Marketing campaigns.






Let’s collaborate! ✨
claratnguyen@gmail.com