https://claranguyen.net Clara Nguyen — Visual Designer Fri, 06 Oct 2023 03:25:45 +0000 https://claranguyen.net en https://claranguyen.net/Adobe-Express-Value-Propositions Fri, 17 Feb 2023 06:31:20 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Adobe-Express-Value-Propositions <img width="4275" height="2823" width_o="4275" height_o="2823" data-src="https://freight.cargo.site/t/original/i/8335548aa3bf019178cc4617b475963bab21287700540880f352568ce52339c3/Valueprops_Browser.png" data-mid="188749920" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/8335548aa3bf019178cc4617b475963bab21287700540880f352568ce52339c3/Valueprops_Browser.png" /> Adobe Express Value Propositions Adobe Express is an all-in-one design, photo, and video tool to make content creation easy. I evolved the visual value proposition system to be creator centric, featuring people of all gender, races, ages and ethnicities.Each value proposition is built in a way that emulates working in Express having an experimental, playful, and energetic feel whilst communicating key features and capabilities. <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1178df9ae424e539ccf33dab77891cf51d17393ecb59a6a2ccd8a0a046a6eccf/UploadExperience_06_Loading.png" data-mid="168741882" border="0" src="https://freight.cargo.site/w/1000/i/1178df9ae424e539ccf33dab77891cf51d17393ecb59a6a2ccd8a0a046a6eccf/UploadExperience_06_Loading.png" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e5feeb1e455329c1a5636f01c64ec755c767f5f5fb82af9bce6dabeca2976449/UploadExperience_01_EvaluatingFile--1.png" data-mid="168741828" border="0" 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data-src="https://freight.cargo.site/t/original/i/a63789ac650da8c112e91d5f28da568e30d447cb4d2a50da749dcae4a1c2bc7f/X-Onbrdng-Trggr-EM_CC-Entitled_Day1Pod2_500x500-EN.png" data-mid="188748986" border="0" src="https://freight.cargo.site/w/1000/i/a63789ac650da8c112e91d5f28da568e30d447cb4d2a50da749dcae4a1c2bc7f/X-Onbrdng-Trggr-EM_CC-Entitled_Day1Pod2_500x500-EN.png" /> <img width="4295" height="3071" width_o="4295" height_o="3071" data-src="https://freight.cargo.site/t/original/i/f6287c47856bae8974287f147da74b1da9dd1becce73e2b46179904ad771e626/ValueProp_DesignRecommendations.png" data-mid="188748358" border="0" src="https://freight.cargo.site/w/1000/i/f6287c47856bae8974287f147da74b1da9dd1becce73e2b46179904ad771e626/ValueProp_DesignRecommendations.png" /> <img width="1867" height="2231" width_o="1867" height_o="2231" data-src="https://freight.cargo.site/t/original/i/8a69ec2828fae46274466df0b99df929f1d7d3dc7f7efa9b749460052b7a12fc/ValueProp_Collaboration_V2.png" data-mid="192880336" border="0" src="https://freight.cargo.site/w/1000/i/8a69ec2828fae46274466df0b99df929f1d7d3dc7f7efa9b749460052b7a12fc/ValueProp_Collaboration_V2.png" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5cc84197b296658e4b3a06564905f152567082573b415ffa8741ec6e960e3ee1/UploadExperience_02_Converting.png" data-mid="168741830" border="0" src="https://freight.cargo.site/w/1000/i/5cc84197b296658e4b3a06564905f152567082573b415ffa8741ec6e960e3ee1/UploadExperience_02_Converting.png" /> Value PropositionsAdobe Express Role: Creative direction Partnered with: Christina Cox https://claranguyen.net/A-Better-Life Fri, 27 Apr 2018 03:31:37 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/A-Better-Life A Better Life Please view full screen with headphones: <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/8c9784a8d35568694af0601f75e6b9addbe1c2948641fc941ae395bf3c018475/SeniorProject_GifConversions.gif" data-mid="16137802" border="0" src="https://freight.cargo.site/w/506/i/8c9784a8d35568694af0601f75e6b9addbe1c2948641fc941ae395bf3c018475/SeniorProject_GifConversions.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/9f6e0243c267a8ea4fd9aa0dd057984e49a96a38a3dc85178e56dc11fb67aec0/SeniorProject_GifConversions4.gif" data-mid="16787374" border="0" src="https://freight.cargo.site/w/506/i/9f6e0243c267a8ea4fd9aa0dd057984e49a96a38a3dc85178e56dc11fb67aec0/SeniorProject_GifConversions4.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/3790c186f71c6146c652a1bc036aef0a458455a4ee3ff6a569d72a46ed6dbd7a/SeniorProject_GifConversions7.gif" data-mid="17623233" border="0" src="https://freight.cargo.site/w/506/i/3790c186f71c6146c652a1bc036aef0a458455a4ee3ff6a569d72a46ed6dbd7a/SeniorProject_GifConversions7.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/28fb47e95a250054eb3a3bae300126c28204bf4f0dab438baeae6516f0542eeb/SeniorProject_GifConversions5.gif" data-mid="16791178" border="0" src="https://freight.cargo.site/w/506/i/28fb47e95a250054eb3a3bae300126c28204bf4f0dab438baeae6516f0542eeb/SeniorProject_GifConversions5.gif" /> <img width="2400" height="475" width_o="2400" height_o="475" data-src="https://freight.cargo.site/t/original/i/bd3676862e3d9ae581fd81aa6f5336ef688af305cd10bc539214def2c91e5ea2/Mom.png" data-mid="26107438" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/bd3676862e3d9ae581fd81aa6f5336ef688af305cd10bc539214def2c91e5ea2/Mom.png" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/75ba8ec9fbc8282dca095c79ac5080dce53ecfe2c29d39f2320d8aaf48779fef/SeniorProject_GifConversions2.gif" data-mid="16138588" border="0" src="https://freight.cargo.site/w/506/i/75ba8ec9fbc8282dca095c79ac5080dce53ecfe2c29d39f2320d8aaf48779fef/SeniorProject_GifConversions2.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/5c697bfa64ddcac7294dffe7e1085ab4baaa74fa0d2b693b6d2cef3d00356441/SeniorProject_GifConversions3.gif" data-mid="16786545" border="0" src="https://freight.cargo.site/w/506/i/5c697bfa64ddcac7294dffe7e1085ab4baaa74fa0d2b693b6d2cef3d00356441/SeniorProject_GifConversions3.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/efda9a4d9d7ce0e54c8634a7aa4e27e98c9fe0040d4718c8a62c4067b03c058b/SeniorProject_GifConversions9.gif" data-mid="17622646" border="0" src="https://freight.cargo.site/w/506/i/efda9a4d9d7ce0e54c8634a7aa4e27e98c9fe0040d4718c8a62c4067b03c058b/SeniorProject_GifConversions9.gif" /> <img width="506" height="900" width_o="506" height_o="900" data-src="https://freight.cargo.site/t/original/i/a29d1d4265203a736595458308d076f6e2187a24216169f1291fd62c4392096d/SeniorProject_GifConversions6.gif" data-mid="17526131" border="0" src="https://freight.cargo.site/w/506/i/a29d1d4265203a736595458308d076f6e2187a24216169f1291fd62c4392096d/SeniorProject_GifConversions6.gif" /> <img width="2400" height="475" width_o="2400" height_o="475" data-src="https://freight.cargo.site/t/original/i/5c38838c7bd705856aa842145ead359cc341ed82e92b3583369676b093c9ff92/Dad.png" data-mid="24015966" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/5c38838c7bd705856aa842145ead359cc341ed82e92b3583369676b093c9ff92/Dad.png" /> PHASE 1: INTERVIEW &amp; RESEACH “All I know is that my dad came here on a boat and my mom came here by plane...”— Pre-thesis age 5-20 year old Clara <img width="950" height="1188" width_o="950" height_o="1188" data-src="https://freight.cargo.site/t/original/i/74782d324f612720012e564a8598df0cb3491792035490d4990a61214de61668/Screen-Shot-2019-08-02-at-12.42.53-PM.png" data-mid="47862968" border="0" src="https://freight.cargo.site/w/950/i/74782d324f612720012e564a8598df0cb3491792035490d4990a61214de61668/Screen-Shot-2019-08-02-at-12.42.53-PM.png" /> <img width="1198" height="1186" width_o="1198" height_o="1186" data-src="https://freight.cargo.site/t/original/i/879dccced981339f35f08163d113c4b59c32801fbe2bb123e1954125bab3f09b/Screen-Shot-2019-08-02-at-12.42.10-PM.png" data-mid="47862967" border="0" src="https://freight.cargo.site/w/1000/i/879dccced981339f35f08163d113c4b59c32801fbe2bb123e1954125bab3f09b/Screen-Shot-2019-08-02-at-12.42.10-PM.png" /> <img width="800" height="448" width_o="800" height_o="448" data-src="https://freight.cargo.site/t/original/i/14ae5b7bc34e530b3808566eb918e43d04144c1604853fa3b4998c0e9ed37353/Dad_gif-min.gif" data-mid="24018901" border="0" src="https://freight.cargo.site/w/800/i/14ae5b7bc34e530b3808566eb918e43d04144c1604853fa3b4998c0e9ed37353/Dad_gif-min.gif" /> <img width="800" height="448" width_o="800" height_o="448" data-src="https://freight.cargo.site/t/original/i/8f9b2537b285a843a500ec4c330ade7cfa8837e9d48d2b7ef882e657ab09279d/mom_gif-min.gif" data-mid="24018577" border="0" src="https://freight.cargo.site/w/800/i/8f9b2537b285a843a500ec4c330ade7cfa8837e9d48d2b7ef882e657ab09279d/mom_gif-min.gif" /> 9/19/2016 Click here for the full Transcribed Interview PHASE 2: ART DIRECTION &amp; SKETCHES <img width="1208" height="868" width_o="1208" height_o="868" data-src="https://freight.cargo.site/t/original/i/25cc86ea1dfb64e1868a46ca830697002bd3cf1d8a1e6fe45e03587620cf9a05/BetterLife_Timeline_0001_Layer-1.png" data-mid="79648393" border="0" src="https://freight.cargo.site/w/1000/i/25cc86ea1dfb64e1868a46ca830697002bd3cf1d8a1e6fe45e03587620cf9a05/BetterLife_Timeline_0001_Layer-1.png" /> <img width="1203" height="869" width_o="1203" height_o="869" data-src="https://freight.cargo.site/t/original/i/93c7a8266037e167ae04938962298ff65806eb24291da1b3a13befcc6cea78ac/BetterLife_Timeline_0000_Layer-2.png" data-mid="79648372" border="0" src="https://freight.cargo.site/w/1000/i/93c7a8266037e167ae04938962298ff65806eb24291da1b3a13befcc6cea78ac/BetterLife_Timeline_0000_Layer-2.png" /> <img width="2598" height="1884" width_o="2598" height_o="1884" data-src="https://freight.cargo.site/t/original/i/201cab62cfff7c36d4d39ff9ed2b33c7baf2f3cafabf2779e4bd377ab2e855fa/SeniorProject_Spread_BG-copy.jpg" data-mid="24090220" border="0" src="https://freight.cargo.site/w/1000/i/201cab62cfff7c36d4d39ff9ed2b33c7baf2f3cafabf2779e4bd377ab2e855fa/SeniorProject_Spread_BG-copy.jpg" /> <img width="510" height="510" width_o="510" height_o="510" data-src="https://freight.cargo.site/t/original/i/4c2ee4bf7fa2389c90a6a766f7c06049c3f5585db05358c7f72c3ffb579adc75/process.gif" data-mid="24020439" border="0" src="https://freight.cargo.site/w/510/i/4c2ee4bf7fa2389c90a6a766f7c06049c3f5585db05358c7f72c3ffb579adc75/process.gif" /> <img width="2066" height="2066" width_o="2066" height_o="2066" data-src="https://freight.cargo.site/t/original/i/a4f805636bdc18386316661a1afad8c73445d2a3b1bb5f33c1d8dd7a3979d163/boat2_cropped.jpg" data-mid="24020549" border="0" src="https://freight.cargo.site/w/1000/i/a4f805636bdc18386316661a1afad8c73445d2a3b1bb5f33c1d8dd7a3979d163/boat2_cropped.jpg" /> EXHIBITION<img width="5000" height="3277" width_o="5000" height_o="3277" data-src="https://freight.cargo.site/t/original/i/bfa4820243db1710ccbb8676b2d28e2b0078fb6f90356577fe71c81fdd70afb6/momndad.jpg" data-mid="18609220" border="0" src="https://freight.cargo.site/w/1000/i/bfa4820243db1710ccbb8676b2d28e2b0078fb6f90356577fe71c81fdd70afb6/momndad.jpg" /> A Better Life Purchase College Senior ThesisRole: Art Direction, Illustration, Animation Mentor: Robin LynchA Better Life is an 8-part series of cinemagraphs capturing my parents’ experiences as refugees from the Vietnam War after the fall of Saigon. My thesis tackled many personal Asian American experiences I wanted to address: A lack of dialogue between our family, a need for learning and understanding, a want to create a gift to my parents as per following the morals of the fillial piety and a look into the true sacrifices my parents made to give my brothers and I A Better Life as they left their homeland behind. https://claranguyen.net/Adobe-Express-Featured-Add-ons Fri, 06 Oct 2023 03:25:45 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Adobe-Express-Featured-Add-ons <img width="2764" height="1702" width_o="2764" height_o="1702" data-src="https://freight.cargo.site/t/original/i/e7e2a5e587660a3e82888ab8c42da9e0adbff9db2b8bd1d26b7b04e64e7a6c34/AddOns_Preview.png" data-mid="192880504" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/e7e2a5e587660a3e82888ab8c42da9e0adbff9db2b8bd1d26b7b04e64e7a6c34/AddOns_Preview.png" /> Adobe Express Featured Add-ons Add-ons were added to Adobe Express allowing users to unlock new creative workflows.&nbsp;I created a playful and colorful visual system that showcased each Add-on’s features. Each image was featured on Adobe Express home and in product. <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/a4fd8f052239a4fa6d2277e6357dfd8b0c1550015dca6e98f8c6b58eaf15d3f9/AEM_450x450.png" data-mid="192880727" border="0" src="https://freight.cargo.site/w/900/i/a4fd8f052239a4fa6d2277e6357dfd8b0c1550015dca6e98f8c6b58eaf15d3f9/AEM_450x450.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/51bc7664ea56cd95a73f9f759601d0b8eb9f38c3a402319ecdef5b7db78f31d3/AEM_1760x1034.png" data-mid="192880507" border="0" src="https://freight.cargo.site/w/1000/i/51bc7664ea56cd95a73f9f759601d0b8eb9f38c3a402319ecdef5b7db78f31d3/AEM_1760x1034.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/1b06810f6993051700f8a450345e593431db8f16c021eeac5aead07a63e5a92f/AttentionInsight_1760x1034.png" data-mid="192880509" border="0" src="https://freight.cargo.site/w/1000/i/1b06810f6993051700f8a450345e593431db8f16c021eeac5aead07a63e5a92f/AttentionInsight_1760x1034.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c90d1c22551569f3cfeb95a7d0c26233fc15e55c160b2a7dc00c2d3ca445321a/AttentionInsight_450x450.png" data-mid="192880730" border="0" src="https://freight.cargo.site/w/900/i/c90d1c22551569f3cfeb95a7d0c26233fc15e55c160b2a7dc00c2d3ca445321a/AttentionInsight_450x450.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/9306b57cef3bb4bcc5db28b9b153a644b5bcaaa5a87d356c36a5e1c259518e97/Issuu_450x450.png" data-mid="192880731" border="0" src="https://freight.cargo.site/w/900/i/9306b57cef3bb4bcc5db28b9b153a644b5bcaaa5a87d356c36a5e1c259518e97/Issuu_450x450.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/e92eb029c7795c7b7b4856821884425c9974fb41754af03a44355c7338d068a8/Issuu_1760x1034.png" data-mid="192880516" border="0" src="https://freight.cargo.site/w/1000/i/e92eb029c7795c7b7b4856821884425c9974fb41754af03a44355c7338d068a8/Issuu_1760x1034.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/fb67c1ac5241d4188361127936edd0bece5e58a9527030170673d25e2a7546ac/GoogleDrive_1760x1034.png" data-mid="192880517" border="0" src="https://freight.cargo.site/w/1000/i/fb67c1ac5241d4188361127936edd0bece5e58a9527030170673d25e2a7546ac/GoogleDrive_1760x1034.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c50620e930b2e0a05788c10a37ba11605f599c33cdc0fad0ed7f8eeb1a8bb33a/GoogleDrive_450x450.png" data-mid="192880735" border="0" src="https://freight.cargo.site/w/900/i/c50620e930b2e0a05788c10a37ba11605f599c33cdc0fad0ed7f8eeb1a8bb33a/GoogleDrive_450x450.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6265f29849281cb5de7dff1bce3d45f5099724f9565f8abd89fd9c902bd2f07b/OneDrive_450x450.png" data-mid="192880736" border="0" src="https://freight.cargo.site/w/900/i/6265f29849281cb5de7dff1bce3d45f5099724f9565f8abd89fd9c902bd2f07b/OneDrive_450x450.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/446914979ad9bae93b55c429cecb9f5b9b256bb0e60da1eb0192dc41b851bf7c/OneDrive_1760x1034.png" data-mid="192880523" border="0" src="https://freight.cargo.site/w/1000/i/446914979ad9bae93b55c429cecb9f5b9b256bb0e60da1eb0192dc41b851bf7c/OneDrive_1760x1034.png" /> <img width="1760" height="1034" width_o="1760" height_o="1034" data-src="https://freight.cargo.site/t/original/i/046df2a20e0ef72c83442815cd209475af0dad55c76367230b98bdbe65c0bc43/Wannathis_1760x1034.png" data-mid="192880526" border="0" src="https://freight.cargo.site/w/1000/i/046df2a20e0ef72c83442815cd209475af0dad55c76367230b98bdbe65c0bc43/Wannathis_1760x1034.png" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/c16124e67344d204b8787f97f8831b3065dc863e3c686686b0827417eef42781/Wannathis_450x450.png" data-mid="192880743" border="0" src="https://freight.cargo.site/w/900/i/c16124e67344d204b8787f97f8831b3065dc863e3c686686b0827417eef42781/Wannathis_450x450.png" /> Featured Add-onsAdobe Express Role: Creative direction Partnered with: Emma Simon and Ashley Pae https://claranguyen.net/FlyQuest Tue, 25 May 2021 22:56:22 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/FlyQuest <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/3d4549deaffe4bd58a63d66c505224fb246e9330e7632fda05e9cdd299ce9aa1/FlyQuest_LogoRefinement-17.png" data-mid="109515544" border="0" src="https://freight.cargo.site/w/1000/i/3d4549deaffe4bd58a63d66c505224fb246e9330e7632fda05e9cdd299ce9aa1/FlyQuest_LogoRefinement-17.png" /> <img width="4548" height="4443" width_o="4548" height_o="4443" data-src="https://freight.cargo.site/t/original/i/f7d85d73ef334a5cae62f5024b34db6f52bde8fe0fc3ac113f1a7c1372ee2d9a/FlyQuest_Logo2021_Icon_Green.png" data-mid="109579384" border="0" data-scale="8" data-icon-mode src="https://freight.cargo.site/w/1000/i/f7d85d73ef334a5cae62f5024b34db6f52bde8fe0fc3ac113f1a7c1372ee2d9a/FlyQuest_Logo2021_Icon_Green.png" /> FlyQuest Working with Tricia Sugita and Michael Choi, I was approached to rebrand the FlyQuest logo into a mark that encapsulated their mission of environmental initiatives, the dynamic nature of esports, and their inclusive and wholesome community.&nbsp; <img width="5335" height="1801" width_o="5335" height_o="1801" data-src="https://freight.cargo.site/t/original/i/c4781a2f28e3aaf2c74440368bfa7cd582e6d55f9737274a534543d642267e33/FlyQuest_LogoRefinement-13.png" data-mid="109518410" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c4781a2f28e3aaf2c74440368bfa7cd582e6d55f9737274a534543d642267e33/FlyQuest_LogoRefinement-13.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e0af8999ffe7c0818c6db20d7e550b1b356e2e5b269a4dc170d9bec68f3e733b/Introducing-the-NEW-FlyQuest.gif" data-mid="109518092" border="0" src="https://freight.cargo.site/w/1000/i/e0af8999ffe7c0818c6db20d7e550b1b356e2e5b269a4dc170d9bec68f3e733b/Introducing-the-NEW-FlyQuest.gif" /> <img width="6745" height="3447" width_o="6745" height_o="3447" data-src="https://freight.cargo.site/t/original/i/c0958e3c47c20e4423c39539dc462739473497296efacd4e7aef2f0f745d0eea/Flyquest-Colors-01.png" data-mid="109518850" border="0" src="https://freight.cargo.site/w/1000/i/c0958e3c47c20e4423c39539dc462739473497296efacd4e7aef2f0f745d0eea/Flyquest-Colors-01.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/29909b6a62637a9162ba15a011f3f40c9b05e5557085af924ffeeb8981e9ca57/Flyquest_Portfolio_A.png" data-mid="109516932" border="0" src="https://freight.cargo.site/w/1000/i/29909b6a62637a9162ba15a011f3f40c9b05e5557085af924ffeeb8981e9ca57/Flyquest_Portfolio_A.png" /> <img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/17fdf91eae9804642e950da39749286e7bfc9e2fefc1e0ef8795ae2b261ae80a/Flyquest_Portfolio_B.png" data-mid="109516931" border="0" src="https://freight.cargo.site/w/1000/i/17fdf91eae9804642e950da39749286e7bfc9e2fefc1e0ef8795ae2b261ae80a/Flyquest_Portfolio_B.png" /> “I wanted something that was more rounded and soft,” Sugita says. “It feels welcoming, inviting, wholesome, all of those things it brings you. The old logo did have boldness that I appreciated, but it was just too sharp and edgy. If you get those shapes right, it becomes inclusive, and that’s really what I’m trying to go for.” The Verge <img width="2000" height="670" width_o="2000" height_o="670" data-src="https://freight.cargo.site/t/original/i/765ffaa1267556e93561b560528df818ba1f0187735a4dcd6deec53b453522b4/Flyquest-Colors_Qs.png" data-mid="109602108" border="0" src="https://freight.cargo.site/w/1000/i/765ffaa1267556e93561b560528df818ba1f0187735a4dcd6deec53b453522b4/Flyquest-Colors_Qs.png" /> The leaf drawn within the negative space of the ‘Q’ in Quest paired with an emerald green symbolizes the organization’s many environmental campaigns. From BeeQuest, SeaQuest and TreeQuest, the leaf encapsulates all of FlyQuest’s past and future Go Green initiatives. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd82642707735546654babf36fe88ecbc80a183476f51954984e1691f36616fa/Flyquest-Colors_Quests.png" data-mid="109602321" border="0" src="https://freight.cargo.site/w/1000/i/fd82642707735546654babf36fe88ecbc80a183476f51954984e1691f36616fa/Flyquest-Colors_Quests.png" /> FlyQuest Rebrand Announcement Video FlyQuest Role: Brand Identity, Logo Design • Featured on The Verge • FlyQuest’s Twitter Announcement https://claranguyen.net/Macaw-Will-Draw-for-Good Mon, 15 Nov 2021 23:36:03 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Macaw-Will-Draw-for-Good Macaw for Will Draw for Good <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a7a76ac68ecb111d89f39eca9789399dc5ed795f573c22f5c0a6a8492404d9a/Macaw_Claranguyen_RGB.png" data-mid="124670925" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/1a7a76ac68ecb111d89f39eca9789399dc5ed795f573c22f5c0a6a8492404d9a/Macaw_Claranguyen_RGB.png" /> WILL DRAW FOR GOOD MacawWill Draw for Good Role: Illustration Will Draw for Good is an annual draw-a-thon that raises money for a different charity each year. For 2021, the prompt was Flora and Fauna and I was given the prompt “Macaw.” All proceeds will go to Red Hook Art Project. https://claranguyen.net/Happy-Lunar-New-Year Wed, 11 Jul 2018 13:58:53 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Happy-Lunar-New-Year Happy Lunar New Year <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/63a7e73d48852138db2bc9ed61d8f44fa89f367636c0fb72c59411d1f3aa867f/LunarNewYear_Year-of-the-Dog.png" data-mid="244774898" border="0" src="https://freight.cargo.site/w/1000/i/63a7e73d48852138db2bc9ed61d8f44fa89f367636c0fb72c59411d1f3aa867f/LunarNewYear_Year-of-the-Dog.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/6faaddaa1e612ad491c6ac21d9806277d7de6db10a43841600b121c043afcaab/LunarNewYear_Year-of-the-Pig-.png" data-mid="244774899" border="0" src="https://freight.cargo.site/w/1000/i/6faaddaa1e612ad491c6ac21d9806277d7de6db10a43841600b121c043afcaab/LunarNewYear_Year-of-the-Pig-.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/6374066ecb3af65092967ce9480374a609e06e3b208785496c9b58298e7cc0ae/LunarNewYear_Year-of-the-Rat.png" data-mid="244774900" border="0" src="https://freight.cargo.site/w/1000/i/6374066ecb3af65092967ce9480374a609e06e3b208785496c9b58298e7cc0ae/LunarNewYear_Year-of-the-Rat.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/94683caccfdcb44ca1f0db24ea61f294f522f00c3063e825e8003cddc603862d/LunarNewYear_Year-of-the-Ox.png" data-mid="244774901" border="0" src="https://freight.cargo.site/w/1000/i/94683caccfdcb44ca1f0db24ea61f294f522f00c3063e825e8003cddc603862d/LunarNewYear_Year-of-the-Ox.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/93090132032d37d012c636743c2df03a8a31ff5df593565423579ccce2b28875/LunarNewYear_Year-of-the-Tiger.png" data-mid="244774902" border="0" src="https://freight.cargo.site/w/1000/i/93090132032d37d012c636743c2df03a8a31ff5df593565423579ccce2b28875/LunarNewYear_Year-of-the-Tiger.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/6758bd2edf1d21536bb983b4ccab96d6bf790a4ac6cfd4277f54e56990beff61/LunarNewYear_Year-of-the-Rabbit.png" data-mid="244774903" border="0" src="https://freight.cargo.site/w/1000/i/6758bd2edf1d21536bb983b4ccab96d6bf790a4ac6cfd4277f54e56990beff61/LunarNewYear_Year-of-the-Rabbit.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/862b56beac0c52a178ab52ebe0080c61b9a499206305215491b04da84f968177/LunarNewYear_Year-of-the-Cat.png" data-mid="244774904" border="0" src="https://freight.cargo.site/w/1000/i/862b56beac0c52a178ab52ebe0080c61b9a499206305215491b04da84f968177/LunarNewYear_Year-of-the-Cat.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/947bbcc5ce761804e392fea4cc491ec5dab9494e39d5a321194d12260666e5fd/LunarNewYear_Year-of-the-dragon.png" data-mid="244774906" border="0" src="https://freight.cargo.site/w/1000/i/947bbcc5ce761804e392fea4cc491ec5dab9494e39d5a321194d12260666e5fd/LunarNewYear_Year-of-the-dragon.png" /> <img width="5690" height="5690" width_o="5690" height_o="5690" data-src="https://freight.cargo.site/t/original/i/e6273792814b7861c8c750390802c9097c15255c8375c91b2fcb99db8737af04/LunarNewYear_smaller_Year-of-the-Snake.png" data-mid="244774907" border="0" src="https://freight.cargo.site/w/1000/i/e6273792814b7861c8c750390802c9097c15255c8375c91b2fcb99db8737af04/LunarNewYear_smaller_Year-of-the-Snake.png" /> <img width="11380" height="11380" width_o="11380" height_o="11380" data-src="https://freight.cargo.site/t/original/i/d38028d8fab06a2b9423f91bbfebdb12eaf3cdb5ac2cdd2dd9505e02a0baf3db/LunarNewYear.png" data-mid="244901627" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/d38028d8fab06a2b9423f91bbfebdb12eaf3cdb5ac2cdd2dd9505e02a0baf3db/LunarNewYear.png" /> Happy Lunar New YearPersonal Study Role: Illustration Gong Hei Fat Choi! 新年快乐! chúc mừng năm mới! Happy New Year! I wanted to create a modern interpretation of traditional Asian celebratory style of decoration. Every year I draw one zodiac to represent the new year. These designs are meant to emulate red pockets and new year’s calendar decor of Chinese New Year celebrations. For the year of the Rabbit, I also represented the Vietnamese zodiac of the Cat. https://claranguyen.net/Adobe-Express-Task-Iconography Thu, 24 Aug 2023 03:40:10 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Adobe-Express-Task-Iconography <img width="4482" height="2625" width_o="4482" height_o="2625" data-src="https://freight.cargo.site/t/original/i/4afde66760dc89eee4c7692d023c4abf49dc60f2e363abdb5941fd5ce9fd9341/Tasks_browser.png" data-mid="188752717" border="0" src="https://freight.cargo.site/w/1000/i/4afde66760dc89eee4c7692d023c4abf49dc60f2e363abdb5941fd5ce9fd9341/Tasks_browser.png" /> Adobe Express Task Iconography Tasks play a major role on home as an entry point for users to be directed to the Express editor with an intent based interest. A task’s intent is to direct a user to a “start from scratch” blank art board with the expected task size. <img width="2604" height="1506" width_o="2604" height_o="1506" data-src="https://freight.cargo.site/t/original/i/38f56e132ae7bc7e3d457e408be2ea6661bd480ea694ee25670de7fd27b4fccf/Previous.png" data-mid="228061169" border="0" src="https://freight.cargo.site/w/1000/i/38f56e132ae7bc7e3d457e408be2ea6661bd480ea694ee25670de7fd27b4fccf/Previous.png" /> From user testing, results found that users misinterpreted the previous task row—A user’s expectation was that clicking a task would bring them into the Express editor to remix the featured template. A task’s actual intent is to direct a user to a “start from scratch” blank art board. My role was to create a visual design system that was cohesive to Express home’s rebranded visual language whilst also making the task intent clear. <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/0f8c2da12ea5ca52ae47c55149d1797fc225445e6078e8c2c38c37fc3dd81511/01invitation.png" data-mid="188753163" border="0" src="https://freight.cargo.site/w/419/i/0f8c2da12ea5ca52ae47c55149d1797fc225445e6078e8c2c38c37fc3dd81511/01invitation.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/805a9f0a8a4b1275b5176bc18d25a95e15449521139935248dc5a9bcbd8149f8/02facebook-group-cover.png" data-mid="188753166" border="0" src="https://freight.cargo.site/w/419/i/805a9f0a8a4b1275b5176bc18d25a95e15449521139935248dc5a9bcbd8149f8/02facebook-group-cover.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/2da8ffb51f63c5736e434d69502108e40d608b26ed599f11ab44f9075f939f97/03facebook-page-cover.png" data-mid="188753167" border="0" src="https://freight.cargo.site/w/419/i/2da8ffb51f63c5736e434d69502108e40d608b26ed599f11ab44f9075f939f97/03facebook-page-cover.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/562e448652068044a528228517f99303046d669fe0d3f6d4b43a9749bf786d5c/04instagram-carousel.png" data-mid="188753168" border="0" src="https://freight.cargo.site/w/419/i/562e448652068044a528228517f99303046d669fe0d3f6d4b43a9749bf786d5c/04instagram-carousel.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/829560322b2e7adc1ed0e9248c13f3107b3051475808490e5535dfbc4d03e7d4/05album-cover.png" data-mid="188753170" border="0" src="https://freight.cargo.site/w/419/i/829560322b2e7adc1ed0e9248c13f3107b3051475808490e5535dfbc4d03e7d4/05album-cover.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/c811773946c0cbe7bd29c21f0821471d553039577050e91e5bb8f73858f887df/06instagram-ad.png" data-mid="188753174" border="0" src="https://freight.cargo.site/w/419/i/c811773946c0cbe7bd29c21f0821471d553039577050e91e5bb8f73858f887df/06instagram-ad.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/b8c34b18831707b62b9702fab2818cec0e79399e82faf1c9302e9440dcc751c8/07instagram-portrait-post.png" data-mid="188753176" border="0" src="https://freight.cargo.site/w/419/i/b8c34b18831707b62b9702fab2818cec0e79399e82faf1c9302e9440dcc751c8/07instagram-portrait-post.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/ac092bfd732ff7550db699ab0f5539d3991d242f12284d7e4a69a9621399775d/08instagram-landscape-post.png" data-mid="188753179" border="0" src="https://freight.cargo.site/w/419/i/ac092bfd732ff7550db699ab0f5539d3991d242f12284d7e4a69a9621399775d/08instagram-landscape-post.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/79929737ec28f6eb0e885a090c240ffe6626207158b478fd75a053aa52767182/09facebook-story.png" data-mid="188753180" border="0" src="https://freight.cargo.site/w/419/i/79929737ec28f6eb0e885a090c240ffe6626207158b478fd75a053aa52767182/09facebook-story.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/9888924cfb534254ecb65002f636f4256976dc9f42bec2aa27a89d2ef778e141/10report.png" data-mid="188753182" border="0" src="https://freight.cargo.site/w/419/i/9888924cfb534254ecb65002f636f4256976dc9f42bec2aa27a89d2ef778e141/10report.png" /> <img width="417" height="293" width_o="417" height_o="293" data-src="https://freight.cargo.site/t/original/i/f25dd05372ef38e80813e424cc197a484ebf04dbb597768c2321d4f4b409d734/11flyer.png" data-mid="188753184" border="0" src="https://freight.cargo.site/w/417/i/f25dd05372ef38e80813e424cc197a484ebf04dbb597768c2321d4f4b409d734/11flyer.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/81c7aee6b8e584e9c50df0050b2b0ad3fd0df7a3f498d25ffb9af45f664763a3/12Task-thumbnails-snapchat-ad.png" data-mid="188753185" border="0" src="https://freight.cargo.site/w/419/i/81c7aee6b8e584e9c50df0050b2b0ad3fd0df7a3f498d25ffb9af45f664763a3/12Task-thumbnails-snapchat-ad.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/ba89565e92edacee185c573ee9529ec53ebfec5df41bfc316ec248915cb89da0/13instagram-story.png" data-mid="188753188" border="0" src="https://freight.cargo.site/w/419/i/ba89565e92edacee185c573ee9529ec53ebfec5df41bfc316ec248915cb89da0/13instagram-story.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/8dbe366b64ec391a473bb7f5660f5e9294f2022e0c8dc372cfe5e3ac57a093ad/14video.png" data-mid="188753190" border="0" src="https://freight.cargo.site/w/419/i/8dbe366b64ec391a473bb7f5660f5e9294f2022e0c8dc372cfe5e3ac57a093ad/14video.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/476e6b5183e83b825ed352ebeb7cdb129d9e39d882986fcb28e34b76a41c6268/15business-card.png" data-mid="188753194" border="0" src="https://freight.cargo.site/w/419/i/476e6b5183e83b825ed352ebeb7cdb129d9e39d882986fcb28e34b76a41c6268/15business-card.png" /> I streamlined task visualizations to be a scalable design system cohesive to the Express branding. The color, iconography, and illustration style is built to be adaptable to the multitude of task types ranging from a social media mobile video to a printed T-shirt or mug.&nbsp; <img width="417" height="293" width_o="417" height_o="293" data-src="https://freight.cargo.site/t/original/i/3e6e0b7dbe6877e6f5a2682f4768edb7be264ffbd3f302f5d921c7eceae444b8/16logo.png" data-mid="188753208" border="0" src="https://freight.cargo.site/w/417/i/3e6e0b7dbe6877e6f5a2682f4768edb7be264ffbd3f302f5d921c7eceae444b8/16logo.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/49c7748806abf48f200700b320552c6038d01af3eec55113a43f827049d032b0/17Task-thumbnails-snapchat-ad.png" data-mid="188753212" border="0" src="https://freight.cargo.site/w/419/i/49c7748806abf48f200700b320552c6038d01af3eec55113a43f827049d032b0/17Task-thumbnails-snapchat-ad.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/328c4adbf5d49a40a5e6922a2b95e4e20e1bc89a32665db5c94b34fa2052032a/18instagram-story.png" data-mid="188753213" border="0" src="https://freight.cargo.site/w/419/i/328c4adbf5d49a40a5e6922a2b95e4e20e1bc89a32665db5c94b34fa2052032a/18instagram-story.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/cacb144d27adaecbb25eb8c504d860ae633bb75fa6db9f2234ea6c5895861810/19t-shirt.png" data-mid="188753214" border="0" src="https://freight.cargo.site/w/419/i/cacb144d27adaecbb25eb8c504d860ae633bb75fa6db9f2234ea6c5895861810/19t-shirt.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/6b57c432c3d79ae5406ba9d4e2e93f749f39b168a79841b3b184327123485635/20graphic-organizer.png" data-mid="188753217" border="0" src="https://freight.cargo.site/w/419/i/6b57c432c3d79ae5406ba9d4e2e93f749f39b168a79841b3b184327123485635/20graphic-organizer.png" /> <img width="417" height="293" width_o="417" height_o="293" data-src="https://freight.cargo.site/t/original/i/b161abd36c35403314b963dd27be09153dede061543747d6c5bea215a0d84a4e/21infographic.png" data-mid="188753218" border="0" src="https://freight.cargo.site/w/417/i/b161abd36c35403314b963dd27be09153dede061543747d6c5bea215a0d84a4e/21infographic.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/b04596f5a8736accd5594490a4fb2654de1362595c223171b7bdbb58e18a9824/22instagram-story-ad.png" data-mid="188753219" border="0" src="https://freight.cargo.site/w/419/i/b04596f5a8736accd5594490a4fb2654de1362595c223171b7bdbb58e18a9824/22instagram-story-ad.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/f73ed9a62dc5fed31c86d36f7b3abf1f5c901c0898ea6ef5e4c118aeb4634464/23certificate.png" data-mid="188753249" border="0" src="https://freight.cargo.site/w/419/i/f73ed9a62dc5fed31c86d36f7b3abf1f5c901c0898ea6ef5e4c118aeb4634464/23certificate.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/08d7daedb7747f98b5383e3be5198e3c648e3257c5ca47931746011302d257eb/24portfolio.png" data-mid="188753262" border="0" src="https://freight.cargo.site/w/419/i/08d7daedb7747f98b5383e3be5198e3c648e3257c5ca47931746011302d257eb/24portfolio.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/ef4ba8078e8819be9c7116f98637f25029264f01e810ac0860674f9a1133aa6a/25invoice.png" data-mid="188753266" border="0" src="https://freight.cargo.site/w/419/i/ef4ba8078e8819be9c7116f98637f25029264f01e810ac0860674f9a1133aa6a/25invoice.png" /> <img width="417" height="293" width_o="417" height_o="293" data-src="https://freight.cargo.site/t/original/i/cb3b906886e14a6c4a51957e30440265dc12ab3d43a6a98f8850a4118d39ff4a/26table-of-contents.png" data-mid="188753268" border="0" src="https://freight.cargo.site/w/417/i/cb3b906886e14a6c4a51957e30440265dc12ab3d43a6a98f8850a4118d39ff4a/26table-of-contents.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/2c5d5c3f995187b9f68161c33a87c2be715d0fc0163087ee91a9cfe6dd4df7b9/27menu.png" data-mid="188753270" border="0" src="https://freight.cargo.site/w/419/i/2c5d5c3f995187b9f68161c33a87c2be715d0fc0163087ee91a9cfe6dd4df7b9/27menu.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/c7a7b54b23d8d8723191322f765aed8e988aa819f765e4153823f69b3b6c58c7/28poster.png" data-mid="188753271" border="0" src="https://freight.cargo.site/w/419/i/c7a7b54b23d8d8723191322f765aed8e988aa819f765e4153823f69b3b6c58c7/28poster.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/d5f2eb27deea8db9b73b38a3f8f81d5a7c8724ad0441e319f6c6cd1c21aa7bd8/29brochure.png" data-mid="188753273" border="0" src="https://freight.cargo.site/w/419/i/d5f2eb27deea8db9b73b38a3f8f81d5a7c8724ad0441e319f6c6cd1c21aa7bd8/29brochure.png" /> <img width="419" height="293" width_o="419" height_o="293" data-src="https://freight.cargo.site/t/original/i/5095bf33f5fbe8576338a30b495e059baeba5b11893a84220b1d2b62bcf24768/30resume.png" data-mid="188753274" border="0" src="https://freight.cargo.site/w/419/i/5095bf33f5fbe8576338a30b495e059baeba5b11893a84220b1d2b62bcf24768/30resume.png" /> <img width="300" height="130" width_o="300" height_o="130" data-src="https://freight.cargo.site/t/original/i/1ab2c5583e630c53124c27f04900d9c411878ff2485db7c8644dc4a00bb4bbf1/adobeexpress_stackedwordmark_rgb.svg" data-mid="188753474" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/1ab2c5583e630c53124c27f04900d9c411878ff2485db7c8644dc4a00bb4bbf1/adobeexpress_stackedwordmark_rgb.svg" /> The color palette takes inspiration from the Adobe Express logo—a cropping of the Express gradient applied to key iconography within a featured zone of black. This application ties brand consistency while maintaining visual balance knowing that multiple tasks would be featured together. Task Illustrations Role: Creative Direction, Brand Identity I partnered with Kath Nash to create the guidelines. We worked with Halftone Agency to scale the design system to over 150 tasks. https://claranguyen.net/Local-Guides-Street-Food Sun, 11 Aug 2019 17:35:18 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Local-Guides-Street-Food Google Local GuidesStreet Food <img width="2000" height="761" width_o="2000" height_o="761" data-src="https://freight.cargo.site/t/original/i/863e3964913850f0fcb78d06d93ac1811fa98177944f3e52768238a8d2182b3f/LGSocial_SummerBanner_FACEBOOK.jpg" data-mid="79665160" border="0" src="https://freight.cargo.site/w/1000/i/863e3964913850f0fcb78d06d93ac1811fa98177944f3e52768238a8d2182b3f/LGSocial_SummerBanner_FACEBOOK.jpg" /> <img width="1080" height="692" width_o="1080" height_o="692" data-src="https://freight.cargo.site/t/original/i/70d62b60a4c27a6f8fb4fb48445ddfbcebd816d8ca0d2128d4814af0f20e19ad/Google_FACEBOOK.png" data-mid="79665037" border="0" src="https://freight.cargo.site/w/1000/i/70d62b60a4c27a6f8fb4fb48445ddfbcebd816d8ca0d2128d4814af0f20e19ad/Google_FACEBOOK.png" /> <img width="1080" height="692" width_o="1080" height_o="692" data-src="https://freight.cargo.site/t/original/i/f29dc1f6e95c67b659f97c35988a9f00e11bbf7989fb4cd3c394df4a76e8ab5e/Google_TWITTER.png" data-mid="79665022" border="0" src="https://freight.cargo.site/w/1000/i/f29dc1f6e95c67b659f97c35988a9f00e11bbf7989fb4cd3c394df4a76e8ab5e/Google_TWITTER.png" /> Street FoodGoogle Local Guides Role: Art Direction, Illustration A seasonal banner for Facebook/Twitter. The concept of a street festival was aligned with Local Guides’ “Guess the Dish” Youtube series—a newly released “dish naming” feature on Maps—and the general essence of sharing local dishes from around the world. https://claranguyen.net/function-of-beauty-illustration-rebrand Wed, 17 Apr 2019 19:33:05 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/function-of-beauty-illustration-rebrand <img width="3035" height="1585" width_o="3035" height_o="1585" data-src="https://freight.cargo.site/t/original/i/beafad63d8e3cfa08f969a92a9402706664d6cd9e3f6c9bbb7d7330972b93b52/20200515_140830.jpg" data-mid="71168693" border="0" src="https://freight.cargo.site/w/1000/i/beafad63d8e3cfa08f969a92a9402706664d6cd9e3f6c9bbb7d7330972b93b52/20200515_140830.jpg" /> <img width="835" height="835" width_o="835" height_o="835" data-src="https://freight.cargo.site/t/original/i/32efe8595c64b6cc488def95fce2cf1258931159fe861e05c9356359bf5473b7/FunctionofBeauty_IconSet_031419_Comb-06.png" data-mid="79669637" border="0" data-scale="12" data-icon-mode src="https://freight.cargo.site/w/835/i/32efe8595c64b6cc488def95fce2cf1258931159fe861e05c9356359bf5473b7/FunctionofBeauty_IconSet_031419_Comb-06.png" />Function of Beauty: Illustration Rebrand Function of Beauty reached out wanting to update their illustration brand style. I was tasked with creating a new style that emulated Function of Beauty’s brand values, product line, and whimsical nature to cater to their diverse audience. FUNCTION OF BEAUTY’S PREVIOUS STYLE <img width="1000" height="346" width_o="1000" height_o="346" data-src="https://freight.cargo.site/t/original/i/5debffa4a8ae0fe35972ed03cd35ecdec9746339329230db042f6091ef441e13/Screen-Shot-2020-05-15-at-1.32.37-PM.png" data-mid="79670050" border="0" src="https://freight.cargo.site/w/1000/i/5debffa4a8ae0fe35972ed03cd35ecdec9746339329230db042f6091ef441e13/Screen-Shot-2020-05-15-at-1.32.37-PM.png" /> <img width="1000" height="805" width_o="1000" height_o="805" data-src="https://freight.cargo.site/t/original/i/7d092feb3d29721ae58c1dffdf9d535dce5d28f368e02f935d15e38ec2c7c63c/Screen-Shot-2020-05-15-at-1.32.44-PM.png" data-mid="79670054" border="0" src="https://freight.cargo.site/w/1000/i/7d092feb3d29721ae58c1dffdf9d535dce5d28f368e02f935d15e38ec2c7c63c/Screen-Shot-2020-05-15-at-1.32.44-PM.png" /> The main objective was to refresh their brand pillars into a new style that would translate into an ongoing brand system. My solution was to create a series of icons that emulated strands of hair with one line contour illustration. 3 PILLARS <img width="1668" height="1667" width_o="1668" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7085b5573d03e6ab8e6a3ba14122a11e8907db1bbe412a20bb6595cf195329c0/FunctionofBeauty_animalfriendly_icon2_021119.png" data-mid="40279517" border="0" src="https://freight.cargo.site/w/1000/i/7085b5573d03e6ab8e6a3ba14122a11e8907db1bbe412a20bb6595cf195329c0/FunctionofBeauty_animalfriendly_icon2_021119.png" /> <img width="1668" height="1667" width_o="1668" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a42e710f0504d08c13746f7a28b55cbb51118f754d94516c0af3efb284c40556/FunctionofBeauty_naturefriendly_icon2_021119.png" data-mid="40279518" border="0" src="https://freight.cargo.site/w/1000/i/a42e710f0504d08c13746f7a28b55cbb51118f754d94516c0af3efb284c40556/FunctionofBeauty_naturefriendly_icon2_021119.png" /> <img width="1668" height="1667" width_o="1668" height_o="1667" data-src="https://freight.cargo.site/t/original/i/5b67828b1be0ea57c87775c5fa5f6f6cb034a21463b4b55b30a8182a58140852/FunctionofBeauty_planetfriendly_icon2_021119.png" data-mid="40279519" border="0" src="https://freight.cargo.site/w/1000/i/5b67828b1be0ea57c87775c5fa5f6f6cb034a21463b4b55b30a8182a58140852/FunctionofBeauty_planetfriendly_icon2_021119.png" /> STICKER SERIES <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/22197e64e2f5a829a96db36583e82b6084fe824470e3dc8743ed0421f5bb0cec/FunctionofBeauty_IconSet_031419_Bathtub.png" data-mid="41212621" border="0" src="https://freight.cargo.site/w/1000/i/22197e64e2f5a829a96db36583e82b6084fe824470e3dc8743ed0421f5bb0cec/FunctionofBeauty_IconSet_031419_Bathtub.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/1d11adeaf58b53ff42b1c43247980ed0539fa72cc3893f923cda58ebc42a113f/FunctionofBeauty_IconSet_031419_Bottles.png" data-mid="41212622" border="0" src="https://freight.cargo.site/w/1000/i/1d11adeaf58b53ff42b1c43247980ed0539fa72cc3893f923cda58ebc42a113f/FunctionofBeauty_IconSet_031419_Bottles.png" /> <img width="1667" height="1668" width_o="1667" height_o="1668" data-src="https://freight.cargo.site/t/original/i/a04bb7d9681b83090fb9f8143f8398c9b3b275baf66264a117eb4a6ffc74f080/FunctionofBeauty_IconSet_031419_Comb.png" data-mid="41212623" border="0" src="https://freight.cargo.site/w/1000/i/a04bb7d9681b83090fb9f8143f8398c9b3b275baf66264a117eb4a6ffc74f080/FunctionofBeauty_IconSet_031419_Comb.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/a7951969610fca9323666c636d4eee3228a84f169ea53b6e7a935e3db7597130/FunctionofBeauty_IconSet_031419_Goodhairday.png" data-mid="41212624" border="0" src="https://freight.cargo.site/w/1000/i/a7951969610fca9323666c636d4eee3228a84f169ea53b6e7a935e3db7597130/FunctionofBeauty_IconSet_031419_Goodhairday.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/d573128059d5e722c411b2f8c11119f412de75085ac09bc4109fc6b1cb0c759d/FunctionofBeauty_IconSet_031419_Hairbrush.png" data-mid="41212625" border="0" src="https://freight.cargo.site/w/1000/i/d573128059d5e722c411b2f8c11119f412de75085ac09bc4109fc6b1cb0c759d/FunctionofBeauty_IconSet_031419_Hairbrush.png" /> <img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7fafd02501a94ddf6bfcc394ade60ab5d4d9de96e255e9784bca7083d52b8315/FunctionofBeauty_IconSet_031419_Hairdryer.png" data-mid="41212626" border="0" src="https://freight.cargo.site/w/1000/i/7fafd02501a94ddf6bfcc394ade60ab5d4d9de96e255e9784bca7083d52b8315/FunctionofBeauty_IconSet_031419_Hairdryer.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/7e5aca9885e9c4f475697e1853bd2cc1f6694c56063050a3ad97509599284c61/FunctionofBeauty_IconSet_031419_Peach.png" data-mid="41212627" border="0" src="https://freight.cargo.site/w/1000/i/7e5aca9885e9c4f475697e1853bd2cc1f6694c56063050a3ad97509599284c61/FunctionofBeauty_IconSet_031419_Peach.png" /> <img width="1916" height="1668" width_o="1916" height_o="1668" data-src="https://freight.cargo.site/t/original/i/6952c325834fdaec0e74401de09bfbc5847ded307b359e1da8ca069f5b4452d2/FunctionofBeauty_IconSet_031419_Peony.png" data-mid="41212628" border="0" src="https://freight.cargo.site/w/1000/i/6952c325834fdaec0e74401de09bfbc5847ded307b359e1da8ca069f5b4452d2/FunctionofBeauty_IconSet_031419_Peony.png" /> <img width="835" height="836" width_o="835" height_o="836" data-src="https://freight.cargo.site/t/original/i/58ac0d1d79b6ceb71c7b3a16e8ca37acee1a17d91525f3898b351b09790e99d2/FunctionofBeauty_IconSet_031419_Comb-03.png" data-mid="79669552" border="0" src="https://freight.cargo.site/w/835/i/58ac0d1d79b6ceb71c7b3a16e8ca37acee1a17d91525f3898b351b09790e99d2/FunctionofBeauty_IconSet_031419_Comb-03.png" /> <img width="835" height="835" width_o="835" height_o="835" data-src="https://freight.cargo.site/t/original/i/66904ab171ab4ccf8eb9002661672c2191e5a998aac2edf3d9e47febb24d3722/FunctionofBeauty_IconSet_031419_Comb-04.png" data-mid="79669031" border="0" src="https://freight.cargo.site/w/835/i/66904ab171ab4ccf8eb9002661672c2191e5a998aac2edf3d9e47febb24d3722/FunctionofBeauty_IconSet_031419_Comb-04.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/98d1c585edeccb0016482b56f8c7c2357d74fdbffaff17f0cfdf335aa5ef474a/FunctionofBeauty_IconSet_031419_Pineapple.png" data-mid="41212629" border="0" src="https://freight.cargo.site/w/1000/i/98d1c585edeccb0016482b56f8c7c2357d74fdbffaff17f0cfdf335aa5ef474a/FunctionofBeauty_IconSet_031419_Pineapple.png" /> <img width="835" height="835" width_o="835" height_o="835" data-src="https://freight.cargo.site/t/original/i/66904ab171ab4ccf8eb9002661672c2191e5a998aac2edf3d9e47febb24d3722/FunctionofBeauty_IconSet_031419_Comb-04.png" data-mid="79669031" border="0" src="https://freight.cargo.site/w/835/i/66904ab171ab4ccf8eb9002661672c2191e5a998aac2edf3d9e47febb24d3722/FunctionofBeauty_IconSet_031419_Comb-04.png" /> <img width="1668" height="1667" width_o="1668" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d83d39ac15704a4cf74e6e1a9f95ef6a46b2313d77fd7dbbea281e887daa6544/FunctionofBeauty_IconSet_031419_Straightener.png" data-mid="41212630" border="0" src="https://freight.cargo.site/w/1000/i/d83d39ac15704a4cf74e6e1a9f95ef6a46b2313d77fd7dbbea281e887daa6544/FunctionofBeauty_IconSet_031419_Straightener.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/6ac124fc274bd109e1fc0dcaf2044f5c0c157c0fb5c6a8783ee55442f6f01015/FunctionofBeauty_IconSet_031419_Woman1.png" data-mid="41212631" border="0" src="https://freight.cargo.site/w/1000/i/6ac124fc274bd109e1fc0dcaf2044f5c0c157c0fb5c6a8783ee55442f6f01015/FunctionofBeauty_IconSet_031419_Woman1.png" /> <img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/9f2dca3734af25f2762d64b3e66ddbdef1e428e6cfea5c5a547db7044f7ebf85/FunctionofBeauty_IconSet_031419_Woman2.png" data-mid="41212632" border="0" src="https://freight.cargo.site/w/1000/i/9f2dca3734af25f2762d64b3e66ddbdef1e428e6cfea5c5a547db7044f7ebf85/FunctionofBeauty_IconSet_031419_Woman2.png" /> The new branded style has since been translated into their website, email marketing campaigns, and social media posts*. WEBSITE <img width="2692" height="1726" width_o="2692" height_o="1726" data-src="https://freight.cargo.site/t/original/i/518510e261c7954c5c711f274ecfffac095a8cdb9c605491ee60ebabeb74a7c3/FUnctionofScreenshot-copy.png" data-mid="71172125" border="0" src="https://freight.cargo.site/w/1000/i/518510e261c7954c5c711f274ecfffac095a8cdb9c605491ee60ebabeb74a7c3/FUnctionofScreenshot-copy.png" /> EMAILER&nbsp; <img width="1750" height="1683" width_o="1750" height_o="1683" data-src="https://freight.cargo.site/t/original/i/8fa72d78a49a8a354b287d5facd6ae96c475192aa40d557913a4c97096f20d52/unnamed.gif" data-mid="47658778" border="0" src="https://freight.cargo.site/w/1000/i/8fa72d78a49a8a354b287d5facd6ae96c475192aa40d557913a4c97096f20d52/unnamed.gif" /> <img width="1200" height="2097" width_o="1200" height_o="2097" data-src="https://freight.cargo.site/t/original/i/f27a06e978f51b6e53b5a69ff35e59e8325b6e018d0eef6ebfb655f579f4597b/image.png" data-mid="47658879" border="0" src="https://freight.cargo.site/w/1000/i/f27a06e978f51b6e53b5a69ff35e59e8325b6e018d0eef6ebfb655f579f4597b/image.png" /> SOCIAL MEDIA <img width="994" height="1198" width_o="994" height_o="1198" data-src="https://freight.cargo.site/t/original/i/edc4a21deca8c9fd8e267a6d98c756ac7fc135ca63a7a024a459fa0fdcbd6834/Screen-Shot-2019-07-30-at-11.10.42-AM.png" data-mid="47658788" border="0" src="https://freight.cargo.site/w/994/i/edc4a21deca8c9fd8e267a6d98c756ac7fc135ca63a7a024a459fa0fdcbd6834/Screen-Shot-2019-07-30-at-11.10.42-AM.png" /> <img width="1440" height="1798" width_o="1440" height_o="1798" data-src="https://freight.cargo.site/t/original/i/ef084ae419cc72f3321cacfa4d233dd19c810939c3cb312ef3d6560fa4f87445/Bottles.jpg" data-mid="136423353" border="0" src="https://freight.cargo.site/w/1000/i/ef084ae419cc72f3321cacfa4d233dd19c810939c3cb312ef3d6560fa4f87445/Bottles.jpg" /> <img width="1198" height="1096" width_o="1198" height_o="1096" data-src="https://freight.cargo.site/t/original/i/710191ee041011b3403e3ee7e029fe3466281c271e888a949e632c12fa8b829b/Screen-Shot-2019-07-30-at-11.11.20-AM.png" data-mid="47658790" border="0" src="https://freight.cargo.site/w/1000/i/710191ee041011b3403e3ee7e029fe3466281c271e888a949e632c12fa8b829b/Screen-Shot-2019-07-30-at-11.11.20-AM.png" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/6300ca3d61aaa9fab2f22a0116e4f9142cd063c75a72126d02d031fc2b198f35/Pink.jpg" data-mid="136425181" border="0" src="https://freight.cargo.site/w/640/i/6300ca3d61aaa9fab2f22a0116e4f9142cd063c75a72126d02d031fc2b198f35/Pink.jpg" /> COLLABORATIONS&nbsp; The illustration system has since expanded to incorporate influencer partnerships that tie in Function of Beauty’s whimsical style and brand colors with each influencer’s personal aesthetic. I illustrated sticker styles for digital personalities Jess Conte, Zoella, and Olivia x Flossie. <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c42bacb89370f3f8208237f2dd23222666af1cff5be7edc24a0454a63408da0a/jessconte.jpg" data-mid="136422029" border="0" src="https://freight.cargo.site/w/1000/i/c42bacb89370f3f8208237f2dd23222666af1cff5be7edc24a0454a63408da0a/jessconte.jpg" /> <img width="601" height="901" width_o="601" height_o="901" data-src="https://freight.cargo.site/t/original/i/34ad0610c746456d11bfcc1d19330cb4246130960e2a0698ec69793fead4e0d5/030821_JessConte_Stickersheet_CN-01.png" data-mid="136422363" border="0" src="https://freight.cargo.site/w/601/i/34ad0610c746456d11bfcc1d19330cb4246130960e2a0698ec69793fead4e0d5/030821_JessConte_Stickersheet_CN-01.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2564bebf0cf03f2f7e038237c2697855f7e968003eda51f486aedd1a34c6428b/jessconte_stickers.jpg" data-mid="136422030" border="0" src="https://freight.cargo.site/w/1000/i/2564bebf0cf03f2f7e038237c2697855f7e968003eda51f486aedd1a34c6428b/jessconte_stickers.jpg" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/fbfe19c80cd4bed3f895c15e42665fb13daf4db507a7758b81732a9a30f5a5db/Zoella_Stickersheet_Collab2_CN-01.png" data-mid="136422360" border="0" src="https://freight.cargo.site/w/1000/i/fbfe19c80cd4bed3f895c15e42665fb13daf4db507a7758b81732a9a30f5a5db/Zoella_Stickersheet_Collab2_CN-01.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/03e73b603e1b325247425486aa69eb221b13f281e2c911d5b6c24c0ec265ed69/Zoesugg_Scrunchie.jpg" data-mid="136422357" border="0" src="https://freight.cargo.site/w/1000/i/03e73b603e1b325247425486aa69eb221b13f281e2c911d5b6c24c0ec265ed69/Zoesugg_Scrunchie.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1dcd574f39c31b12056e0d376b7cbf9b67e0ec492eca368231fba81a2e1519aa/zoesugg.jpg" data-mid="136422031" border="0" src="https://freight.cargo.site/w/1000/i/1dcd574f39c31b12056e0d376b7cbf9b67e0ec492eca368231fba81a2e1519aa/zoesugg.jpg" /> <img width="1440" height="1791" width_o="1440" height_o="1791" data-src="https://freight.cargo.site/t/original/i/686a2b3d5ac705e56e5b8ca786f021b3f578fb19a5de7b610a97cf3309987111/Flossie.jpg" data-mid="136422310" border="0" src="https://freight.cargo.site/w/1000/i/686a2b3d5ac705e56e5b8ca786f021b3f578fb19a5de7b610a97cf3309987111/Flossie.jpg" /> <img width="1201" height="1801" width_o="1201" height_o="1801" data-src="https://freight.cargo.site/t/original/i/ce79d6d4cff4185d7a0b6c4b466b47f6e1bb1e94914a3b3bc23cd9aa7969c134/FlossieOlivia_Stickersheet_CN_Working-02.png" data-mid="136422374" border="0" src="https://freight.cargo.site/w/1000/i/ce79d6d4cff4185d7a0b6c4b466b47f6e1bb1e94914a3b3bc23cd9aa7969c134/FlossieOlivia_Stickersheet_CN_Working-02.png" /> <img width="1440" height="1791" width_o="1440" height_o="1791" data-src="https://freight.cargo.site/t/original/i/59b57056d23cbaccdd6fc82c0debb2d98419731aca233f24d9b487d2d14a235d/Flossie-and-Olivia.jpg" data-mid="136422354" border="0" src="https://freight.cargo.site/w/1000/i/59b57056d23cbaccdd6fc82c0debb2d98419731aca233f24d9b487d2d14a235d/Flossie-and-Olivia.jpg" /> Illustration RebrandFunction of Beauty Role: Art direction, Brand Identity, and Illustration Creative Direction: Jenna Josepher*Design/photography for their website, email, and social media posts were done by Function of Beauty. All examples are meant to showcase the breadth and versatility of the stickers in use. https://claranguyen.net/Function-of-Beauty-Explainer-Video Mon, 20 Jul 2020 16:53:54 +0000 Clara Nguyen — Visual Designer https://claranguyen.net/Function-of-Beauty-Explainer-Video <img width="835" height="835" width_o="835" height_o="835" data-src="https://freight.cargo.site/t/original/i/7022359a4cb95b61b7b3f9a7591c5b55e2395749bd2bdde0532cd08370cfb5e5/FunctionofBeauty_IconSet_031419_Comb-06.png" data-mid="79670380" border="0" data-scale="11" data-icon-mode src="https://freight.cargo.site/w/835/i/7022359a4cb95b61b7b3f9a7591c5b55e2395749bd2bdde0532cd08370cfb5e5/FunctionofBeauty_IconSet_031419_Comb-06.png" />So How Does Custom Hair Care Even Work?! Function of Beauty requested a style refresh for their explainer video highlighting their brand uniqueness and showcasing the process of delivering custom hair products to their customers. FUNCTION OF BEAUTY’S PREVIOUS VIDEO STYLE FRAMES <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/437c6c3a47538c21b290b71bacc98266283a8b05f119fc79a41850a003038227/Screen-Shot-2020-07-20-at-12.57.12-PM.jpg" data-mid="77856776" border="0" src="https://freight.cargo.site/w/1000/i/437c6c3a47538c21b290b71bacc98266283a8b05f119fc79a41850a003038227/Screen-Shot-2020-07-20-at-12.57.12-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/3acd6a61d7835607eeea56e78eae003d669d9d2b6777ea5b4a584702f245bec3/FoB_old_0000_Screen-Shot-2020-07-20-at-12.57.17-PM.jpg" data-mid="77856784" border="0" src="https://freight.cargo.site/w/1000/i/3acd6a61d7835607eeea56e78eae003d669d9d2b6777ea5b4a584702f245bec3/FoB_old_0000_Screen-Shot-2020-07-20-at-12.57.17-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/0c6f9ebdd12b9c0086dcf9fe58537d9f92a21880049eae2fcf8b69c1a15903ef/FoB_old_0011_Layer-1.jpg" data-mid="77856917" border="0" src="https://freight.cargo.site/w/1000/i/0c6f9ebdd12b9c0086dcf9fe58537d9f92a21880049eae2fcf8b69c1a15903ef/FoB_old_0011_Layer-1.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/552bf2e8491edc461e1206d60788e9e316b5031b63d2f012cf55983cfdf1d17e/FoB_old_0002_Screen-Shot-2020-07-20-at-12.57.22-PM.jpg" data-mid="77856786" border="0" src="https://freight.cargo.site/w/1000/i/552bf2e8491edc461e1206d60788e9e316b5031b63d2f012cf55983cfdf1d17e/FoB_old_0002_Screen-Shot-2020-07-20-at-12.57.22-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/9379c76b862dcde266bf396cf1cadc74b7d77d346c52857cd121ce62b324727a/FoB_old_0003_Screen-Shot-2020-07-20-at-12.57.28-PM.jpg" data-mid="77856787" border="0" src="https://freight.cargo.site/w/1000/i/9379c76b862dcde266bf396cf1cadc74b7d77d346c52857cd121ce62b324727a/FoB_old_0003_Screen-Shot-2020-07-20-at-12.57.28-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/42cd0842c926cf47d0df77f791d35eb980556a3c90e888ea6a8c0c42717b6f5b/FoB_old_0004_Screen-Shot-2020-07-20-at-12.57.31-PM.jpg" data-mid="77856887" border="0" src="https://freight.cargo.site/w/1000/i/42cd0842c926cf47d0df77f791d35eb980556a3c90e888ea6a8c0c42717b6f5b/FoB_old_0004_Screen-Shot-2020-07-20-at-12.57.31-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/f0b16d543112c02a85bf10dbac0f12bd5c9065eb706e5badd499bd2c7eaba538/FoB_old_0005_Screen-Shot-2020-07-20-at-12.57.37-PM.jpg" data-mid="77856899" border="0" src="https://freight.cargo.site/w/1000/i/f0b16d543112c02a85bf10dbac0f12bd5c9065eb706e5badd499bd2c7eaba538/FoB_old_0005_Screen-Shot-2020-07-20-at-12.57.37-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/db5197c5d5bcfdcd0938f88f7137eb5fdd7bc19a6e5e03946a15ba43d007710d/FoB_old_0006_Screen-Shot-2020-07-20-at-12.57.40-PM.jpg" data-mid="77856900" border="0" src="https://freight.cargo.site/w/1000/i/db5197c5d5bcfdcd0938f88f7137eb5fdd7bc19a6e5e03946a15ba43d007710d/FoB_old_0006_Screen-Shot-2020-07-20-at-12.57.40-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/197691ad3ef8139ffb53ab568643841d3ef5184be6140415b8fea99d0b1f81e8/FoB_old_0008_Screen-Shot-2020-07-20-at-12.57.43-PM.jpg" data-mid="77856906" border="0" src="https://freight.cargo.site/w/1000/i/197691ad3ef8139ffb53ab568643841d3ef5184be6140415b8fea99d0b1f81e8/FoB_old_0008_Screen-Shot-2020-07-20-at-12.57.43-PM.jpg" /> <img width="1710" height="1467" width_o="1710" height_o="1467" data-src="https://freight.cargo.site/t/original/i/238db388ec7ad7c745b4b34c2379fdfd9189c0f91878d14c803bcf44c2671ea6/FoB_old_0010_Screen-Shot-2020-07-20-at-12.57.48-PM.jpg" data-mid="77856919" border="0" src="https://freight.cargo.site/w/1000/i/238db388ec7ad7c745b4b34c2379fdfd9189c0f91878d14c803bcf44c2671ea6/FoB_old_0010_Screen-Shot-2020-07-20-at-12.57.48-PM.jpg" /> &nbsp; The main objective was to refresh the style to align with the rebranded illustration style and to have the animation feel whimsical yet informative as hair guides the viewer throughout the instructional video.&nbsp; UPDATED VIDEO STYLE FRAMES <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/0aff7525d2da713bfaf14c1c1483c272a8e4794fb73bd681ac7f8eff61488e7d/Screen-Shot-2020-07-20-at-12_0019_Screen-Shot-2020-07-20-at-1.10.35-PM.jpg" data-mid="77858344" border="0" src="https://freight.cargo.site/w/1000/i/0aff7525d2da713bfaf14c1c1483c272a8e4794fb73bd681ac7f8eff61488e7d/Screen-Shot-2020-07-20-at-12_0019_Screen-Shot-2020-07-20-at-1.10.35-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/049261a2eceb41ba8587427d2dceb78a9854552ea730d04768aa827b59051407/Screen-Shot-2020-07-20-at-12_0018_Screen-Shot-2020-07-20-at-1.10.36-PM.jpg" data-mid="77858359" border="0" src="https://freight.cargo.site/w/1000/i/049261a2eceb41ba8587427d2dceb78a9854552ea730d04768aa827b59051407/Screen-Shot-2020-07-20-at-12_0018_Screen-Shot-2020-07-20-at-1.10.36-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" 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data-src="https://freight.cargo.site/t/original/i/d4d30a8bf5a25af47a4ba2b41b40ef92136718c9872888023c97eb70a5717c16/Screen-Shot-2020-07-20-at-12_0011_Screen-Shot-2020-07-20-at-1.10.56-PM-1.jpg" data-mid="77858527" border="0" src="https://freight.cargo.site/w/1000/i/d4d30a8bf5a25af47a4ba2b41b40ef92136718c9872888023c97eb70a5717c16/Screen-Shot-2020-07-20-at-12_0011_Screen-Shot-2020-07-20-at-1.10.56-PM-1.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/7727ac0fad0982b7e62c222e37a52a595bde7688dfbe49492210fdac2156b5e5/Screen-Shot-2020-07-20-at-12_0010_Screen-Shot-2020-07-20-at-1.10.58-PM.jpg" data-mid="77858528" border="0" src="https://freight.cargo.site/w/1000/i/7727ac0fad0982b7e62c222e37a52a595bde7688dfbe49492210fdac2156b5e5/Screen-Shot-2020-07-20-at-12_0010_Screen-Shot-2020-07-20-at-1.10.58-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/adc9c2ad963d8dc77d91796baffc5209dbbf3b1d8280b6db7032ca432235cca4/Screen-Shot-2020-07-20-at-12_0009_Screen-Shot-2020-07-20-at-1.11.01-PM.jpg" data-mid="77858530" border="0" src="https://freight.cargo.site/w/1000/i/adc9c2ad963d8dc77d91796baffc5209dbbf3b1d8280b6db7032ca432235cca4/Screen-Shot-2020-07-20-at-12_0009_Screen-Shot-2020-07-20-at-1.11.01-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/e93bdae590b54de7090fb0680378db0cf91189384ffda5c1ac5aabc85950c469/Screen-Shot-2020-07-20-at-12_0005_Screen-Shot-2020-07-20-at-1.15.08-PM.jpg" data-mid="77858540" border="0" src="https://freight.cargo.site/w/1000/i/e93bdae590b54de7090fb0680378db0cf91189384ffda5c1ac5aabc85950c469/Screen-Shot-2020-07-20-at-12_0005_Screen-Shot-2020-07-20-at-1.15.08-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" 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data-src="https://freight.cargo.site/t/original/i/db41cbf5c67115a0f91034e3318bf6f4ae862c376b1a50ea6a0c4e6150e40e82/Screen-Shot-2020-07-20-at-12_0006_Screen-Shot-2020-07-20-at-1.15.09-PM2.jpg" data-mid="77859677" border="0" src="https://freight.cargo.site/w/1000/i/db41cbf5c67115a0f91034e3318bf6f4ae862c376b1a50ea6a0c4e6150e40e82/Screen-Shot-2020-07-20-at-12_0006_Screen-Shot-2020-07-20-at-1.15.09-PM2.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/5097f6baa411706a493ec6fa68491854998adda14e85cd60bc5fec2ca3f531ff/Screen-Shot-2020-07-20-at-12_0004_Screen-Shot-2020-07-20-at-1.11.06-PM.jpg" data-mid="77858796" border="0" src="https://freight.cargo.site/w/1000/i/5097f6baa411706a493ec6fa68491854998adda14e85cd60bc5fec2ca3f531ff/Screen-Shot-2020-07-20-at-12_0004_Screen-Shot-2020-07-20-at-1.11.06-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/45212ed911b4aa80197f7a6e81a67b3e6be13c25580afb45ec0ff94270c11651/Screen-Shot-2020-07-20-at-12_0003_Screen-Shot-2020-07-20-at-1.11.07-PM.jpg" data-mid="77858825" border="0" src="https://freight.cargo.site/w/1000/i/45212ed911b4aa80197f7a6e81a67b3e6be13c25580afb45ec0ff94270c11651/Screen-Shot-2020-07-20-at-12_0003_Screen-Shot-2020-07-20-at-1.11.07-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/4677e3135aeaae9c31c3f60136aab55dfa368a04aa9a334a2ec366f14ae68d5f/Screen-Shot-2020-07-20-at-12_0002_Screen-Shot-2020-07-20-at-1.11.08-PM.jpg" data-mid="77858876" border="0" src="https://freight.cargo.site/w/1000/i/4677e3135aeaae9c31c3f60136aab55dfa368a04aa9a334a2ec366f14ae68d5f/Screen-Shot-2020-07-20-at-12_0002_Screen-Shot-2020-07-20-at-1.11.08-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/8edf89e661798808453747ab3112561723ce0d3fa4cfb4f9281961021b38fcd6/Screen-Shot-2020-07-20-at-12_0001_Screen-Shot-2020-07-20-at-1.11.12-PM.jpg" data-mid="77858896" border="0" src="https://freight.cargo.site/w/1000/i/8edf89e661798808453747ab3112561723ce0d3fa4cfb4f9281961021b38fcd6/Screen-Shot-2020-07-20-at-12_0001_Screen-Shot-2020-07-20-at-1.11.12-PM.jpg" /> <img width="2442" height="1409" width_o="2442" height_o="1409" data-src="https://freight.cargo.site/t/original/i/762add59a0b93774005f78ff9aad4007207f7e8ed426b9d2b382a2e5568e9029/Screen-Shot-2020-07-20-at-12_0000_Screen-Shot-2020-07-20-at-1.11.14-PM.jpg" data-mid="77858914" border="0" src="https://freight.cargo.site/w/1000/i/762add59a0b93774005f78ff9aad4007207f7e8ed426b9d2b382a2e5568e9029/Screen-Shot-2020-07-20-at-12_0000_Screen-Shot-2020-07-20-at-1.11.14-PM.jpg" /> HIGHLIGHTS FROM FINAL ANIMATION <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/296cbf400e976ec9a4380ff8d80115d4342896a92fef4c2d1d52b6b3416b2430/FunctionofBeauty_Animation_CN_080719_16x9.gif" data-mid="77861210" border="0" src="https://freight.cargo.site/w/900/i/296cbf400e976ec9a4380ff8d80115d4342896a92fef4c2d1d52b6b3416b2430/FunctionofBeauty_Animation_CN_080719_16x9.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/486d91bcd8493f93ea29b5184ab0a72e0e271cd7df2a72fc1c8a5322297a98ee/3.gif" data-mid="77861778" border="0" src="https://freight.cargo.site/w/900/i/486d91bcd8493f93ea29b5184ab0a72e0e271cd7df2a72fc1c8a5322297a98ee/3.gif" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/764916df58e1ac64510c021c1fc31add103b4199232aa2c0c672a402c3b31669/5.gif" data-mid="77865968" border="0" src="https://freight.cargo.site/w/900/i/764916df58e1ac64510c021c1fc31add103b4199232aa2c0c672a402c3b31669/5.gif" /> So How Does Custom Haircare Even Work?!Function of Beauty Role: Art Direction, Illustration, Storyboarding, Animation Creative Direction: Jenna JosepherI created a refreshed series of style frames and animated the video into 16:9 and 1:1 formats for their social channels (Youtube &amp; Instagram advertisement). Voice-over and background music were provided.